NSW SS22 Serbia Recap
AIR MAX IS MORE THAN A SNKR. IT'S A STATE OF MIND.
Our Objective is to create an emotional connection between Air Max and the next generation. To Understand Gen Z & invite them to get to know AM styles in a meaningful way.
IS GIVING BACK FRESH AIR THIS SEASON:
TELL AM STORY ACROSS
Air Max 97
Air Max 90
Air Max 1
“La Ville Lumiere”
Our Air Max Consumer Changed.
They strive for some creativity and not in art & music.
They are passionate and only fearless in everyday life.
Our goal is to connect & invite them to share the obsession with the ones they look up to.
LEADING WITH THE
COLLAB WITH THE LOCAL
ARTIST TO CREATE A SPECIAL
CUSTOM-MADE T-SHIRT DESIGN
WITH NOIZZ & BLIC
ENABLE AIR MAX CONSUMER TO
PARTICIPATE, EXPERIMENT AND
INTERACT WITH AIR.
PROVIDE FRESH AIR TO THE COMMUNITY AND THOSE IN NEED BY DONATING A PAIR OF PRESERVED SNEAKERS.
All donated sneakers will undergo a cleaning and repair process beforehand.
A donation goes to the local children's non-profit organization.
NIKE AIR MAX
ALL-DAY WEEKEND PROGRAM:
Each of us has that one favorite AM pair that needs to be refreshed. Have a unique experience with our skilled team: clean, refresh, and repair your favorite sneakers in one place.
Nike Air Max throughout history and music. Past, present, and the future.
Jelena Dubovac, Regional Director for the Nike Brand, Max Streetlife, the largest collector of sneakers in the Balkans, THCF, rap group
Customization and participation in making a rug in the shape of a favorite Air Max sneaker.
AIR MAX 1
Painting a 3D print Air Max 1 siluete.
500 Air Max lovers
went through the workshops.
In 2 days over 80 pairs of used
sneakers were collected.
LIVE AT THE EVENT