Our Objective is to create an emotional connection between Air Max and the next generation. To Understand Gen Z & invite them to get to know AM styles in a meaningful way.
Our Air Max Consumer Changed.
They strive for some creativity and not in art & music.
They are passionate and only fearless in everyday life.
Our goal is to connect & invite them to share the obsession with the ones they look up to.
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All donated sneakers will undergo a cleaning and repair process beforehand.
A donation goes to the local children's non-profit organization.
Each of us has that one favorite AM pair that needs to be refreshed. Have a unique experience with our skilled team: clean, refresh, and repair your favorite sneakers in one place.
Nike Air Max throughout history and music. Past, present, and the future.
Jelena Dubovac, Regional Director for the Nike Brand, Max Streetlife, the largest collector of sneakers in the Balkans, THCF, rap group
Customization and participation in making a rug in the shape of a favorite Air Max sneaker.
Painting a 3D print Air Max 1 siluete.
500 Air Max lovers
went through the workshops.
In 2 days over 80 pairs of used
sneakers were collected.
1.1 mil
SOCIAL REACH
4.7 mil
DIGITAL REACH
2.4mil
COMMS REACH
16+
MEDIA COVERAGE
1 TV
LIVE AT THE EVENT
